Research into Target Auidence

Question 1-

I asked this question so I could see which gender had answered my questionnaire, my questionnaire was completely random as I posted my survey on Facebook so that my friends could answer it. From the people which answered my survey, I found that 64% were female and 36% were male. Although, when making my music video I will ensure that I target both male and female gender. 

Question 2- 

I asked this question 'What age bracket are you?' to distinguish a suitable target market for my music video. I tried to ask a wide range of age ranges to make this completely fair but this wasn't very successful. From the data which I have collected whilst undertaking this survey I fond that the age range 12-21 was the most popular and this seems a relatively suitable target audience for my music video. This question has enabled me to find my target audience for my music video, I will be targeting the age range 12-21 year olds. 

 Question 3- 

I asked this question to find out how popular music videos are and how often people watch music videos. From the survey which I did I found that music videos are very popular, although I only asked a small range of people 5 people I asked said that they watch music videos everyday. From doing this question I have realised that in order for my music video to get a high number of views I will have to promote and advertise it well. 

Question 4- 

I asked this question so that I could see what kind of music video people prefer, I asked 'Do you prefer a music video shot in the same location or in a variety of locations?' From the survey which I asked I found that 73% prefer a music video shot in a variety of locations and 27% of people prefer a music video to be shot in the same location. This has enabled me to think about the setting of my music video and I will consider shooting my music video in a variety of locations. 

Question 5-

I asked this question to find the most popular genre within music videos. Although, I have already selected the music video which I would like to use I still thought that it was important to see the views of my target audience. Unsurprisingly, the most popular genre of music videos were pop and indie music. The genre of the music video which I have chosen is pop and indie. 

Question 6-

I asked this question to see the whether people prefer bands or artist and the results which I got back from the survey were relatively neutral. 55% of people asked prefer bands and 45% of people prefer solo artist. As they are relatively neutral I will stay with my first choice of track which I have chosen. 

Question 7- 

I asked this question to see where people normally watch music videos, as from this I will be able to see the most suitable form of advertising and what online methods I could use to promote my video. From the survey which I did most people watch music videos online this could be via YouTube, BBC iPlayer or by artist/bands websites. When designing my website and my magazine advert I will take this into consideration. 

 Question 8-

I asked this question to see if music videos do influence people to buy/download the CD, as this will help me   advertise via the digipak or on the music video where to find the CD to buy/download. From the survey which I did I find that the majority of people (73%) asked do think that music videos influence them to buy/download the CD.

Question 9-

I asked this question to see whether the digipak does help to sell the CD and from the survey 91% of the people asked said no, I think this may be incorrect as I believe that the display of the digipak does influence the sales of the CD. 

Question 10-

I asked this question to see which gender appealed to the people asked in my survey, from the survey very little people said either male or female appeal them to a certain artist, the survey shows that both genders appeal to the people asked. This makes it easy when making my music video as people do not mind if the artist/band is male or female.