Construction of Draft Magazine Advert

1. Create an A4 size canvas

2. Import image which was previously used on the digipak, this allows the audience to relate to the artist by the pictures and it continous throughout marketing

3. Change the colour of the image, as the image did not look professional in colour. A new image will be taken at the next filming date as there is too much shadow on her face.

4. Type the name of the artist 'Amanda Kaletsky' onto the poster. The writing will be in the colour black so that it stands out on the poster. Even though the image is in black and white, the text colour black still stands out.

5. Import Digipak Cover. Having the digipak cover on the magazine advert shows the audience what to look when they are buying the CD in the shops.

Construction of Draft Digipak

1. Create a canvas 42cm x 26cm

2. Split canvas into 6 panels, I split the canvas into 6 panels as I think this will look more professional and  like a professional artist digipak.

3. Find a suitable background on the internet and insert it over the top of the six panels. We added a black background as we took inspiration from artists such as Adele. Also, the black background makes the digipak look professional and as though it has been made professionally. 

4. Begin to insert text on the panels- Insert the CD reviews.  

5. Insert the main image on the front panel and insert the artists name 'Amanda Kaletsky' and the song 'Everything Lies'. We used a white, bold font to make the writing stand out and also we cut out the image of the artist on the front cover. We did this as digipaks which we looked at do this and we thought that it look good, we also did not want to use the whole image as the background of the image was not suitable for the digipak so we had to find a way of cutting out the background. After adding the reviews we decided that they do not normally feature on digipaks so these will be removed for our final edit.

6. Insert the track list, credits and barcode. Use a different font to the rest of the text but continue with the colour white, we used a different font as this is what professional digipaks do. We also added a barcode, the company logo, trademark, distribution company and the logos. All artists digipaks have this information on so therefore this will make our digipak look professional.

7. Import the five images of the artist and make them all the same size and ensure they fit on the digipake panel. After researching into digipaks we found that digipaks tend to use a large amount of images as this is a good way of promoting the artist.

8. Complete the last panel- at a later date I will add two other pictures of the artist. When creating the digipak we did not have enough images so when we next film we will take more images to add onto the digipak.

9. This screenshot above shows our final digipak, whilst we was creating our digipak we did not have enough information to fill six panels and we thought that our digipak would still look professional with four panels. Also, during the construction stage we changed what we wanted to have on our digipak. 

Feedback recieved from my teacher

• Upload on blog needs to be larger, as it cannot be seen currently
• Text on the bottom right cannot be seen
• Images missing
• Reviews are not normally seen on digipaks
• There are two different versions on each of our blogs

Music Video First Draft

Digipak Draft- By Sophie and Tom

Magazine Advert Draft

This is our magazine advert (draft). Before completing out magazine advert we looked at examples of adverts and took inspiration from other magazine adverts such as: Adele magazine advert and Lily Allen magazine advert. We changed the background image to black and white as we thought this looked better than colour, as the image was taken outside. From looking at the example work we found that the information which we included on our magazine advert is what is normally included on a magazine advert. For our completed magazine advert I think we may chnage the colour of the text and the positioning of the text and the digipak image.

Images from filming

The images below are from filming the studio shots, which are used throughout the music video. The images show the artist singing and also evidence of me and Tom filming the shots.

Music Video Filming Day 1- Wednesday 28th September 2011

The filming went very well today and we managed to achieve all the shots which we aimed to film. The weather was very good and sunny, so we were able to film the outside shots successfully.

We added some additional shots and changed some of the shots which we set out in our storyboard, this was because some of the shots were not possible to shoot with the equipment we had. We will have to refilm at a later date as we did not having suitable lighting for some of the shots which will wanted to film. The shot which we need to film is the shot of Elena in the mirror as we need lighting under the mirror so we can see her face.

Music Video Permission- Created by Sophie

Permission from Amanda Kaletsky

We found Amanda Kaletsky track on www.unsigned.com it has no copyrights therefore we could use it without permission. Even though this was the case I still messaged Amanda Kaletsky via MySpace to ask her, below is the message which I sent to her. Currently, I am still waiting for a reply from Amanda Kaletsky. 

Music Video Track- Created by Sophie

Amanda Kaletsky, 'Everything Lies'-

Below is the track which we will be using for our music video.

After completing a lot of research into different artist which we could possibly use for our music, we decided to use Amanda Kaletsky as she has such a unique voice. We did a lot of research into artists from the website www.unsigned.com She was a perfect artist, as the ideas which we had for our music video we would be able to be make possible with the track which we have chosen. The ideas which we had were to create a music video similar to Adele, 'Make you feel my love'. 

Also, we wanted to go for a music video from the pop genre as this interest both of us the most. I messaged Amanda Kaletsky via her MySpace account to ask permission to use this track and this can be seen in the post 'Music Video Permission'. 

Video Music Mock Digipak Cover- Created by Sophie

Music Video Mock Magazine Advert- Created by Sophie

Music Video Shooting Schedule- Created by Sophie

Music Video Shooting Schedule

Music Video Location Permission- Created by Sophie and Tom

Music Video Camera Angle and Postions- Created by Sophie

Camera angles and Positions

As our music video is in the pop genre we want to use a large amount of close up shots. Although we will be using a large amount of close up shots we will also be using a variety of camera angles and positions.

Below are some examples of shots which we will be using in our music video:

Top left: Close up shot, Top right: Mid shot, Bottom left: Long shot, Bottom right: Over the shoulder shot

Top left: Aerial shot, Top right: Low angle shot, Bottom left: High angle shot

As well as using a variety of different shots, we will also be using different camera movement for example:

• Pan
• Tilt
• Dolly
• Zoom
• Reverse zoom

Music Video Risk Assessment- Created by Sophie

Music Video Costume Planning- Created by Sophie

Music Video Props Preparation- Created by Sophie

Music Video Actor/Performer Decisions- Created by Sophie

Performer decision

Name: Elena Hamilton

Age: 17

Occupation: Student

When considering who could perform in our music video we wanted to choose someone who had experience in performing and also someone who was very confident. Elena has studied Drama from GCSE and is currently studying A2 media and hopes to have a profession in performing. She is very confident, outgoing and is up for any challenge. Although, Elena has not performed in a music video before she has been involved in a number of productions both inside and outside of Sixth Form. 

Music Video Location Reece Shots- Created by Sophie

Images of the outside of our location

We considered a number of locations for our music video which we have brainstormed. We considered locations such as the school field, a school classroom and the school hall. After going to view these different locations we decided that Thomas's grandmas house would be more suitable. We decided to use this location as we could dress the location and would be able to leave the props there if we don't manage to film it all in one evening.

We decided to use the outside of the house as it is very deserted and we will be able to film from a variety of different angles, this will also fit well with the song choice which we have chosen.

Images of the inside of our location

The second location which we will be using is inside of the house in one of the bedrooms. We chose this location as it has a large window which we want to use for some of the shots at the beginning. We also chose this location as we took inspriation from Adele's videos and we thought that this looked very effective. This location also fits well with the start of the track which we have storyboarded. The shots which we want to use for this location can be seen in our 'Music Video Storyboard' post. 

Music Video Animatic Storyboard- Created by Sophie

Music Video Treatment- Created by Sophie

Music Video Brainstorm- Created by Sophie and Tom

Research into Magazine Adverts

Define a magazine advert-


A magazine advert are adverts which are in magazines, they can advertise/promote anything but will have to market to the specific genre of the magazine to ensure they are successful. Magazine adverts are placed throughout publications and a lot of magazines depend on the revenue from these adverts. Magazine adverts is one of the most powerful marketing tool available. Source

Conventions of a magazine advert- 

• Information about the release, this is often written in large, bold lettering
• An image or background linking with the music video or album cover
• The name of the artist in order to create brand awareness
• The name of the album so consumers can see what will be on sale
• The place of purchase
• Reviews, could be possibly from well-known celebrities 
• Persuasive, eye-catching text and imagery  
• Record label 

Research into magazine adverts-

Adele magazine adverts-

These second magazine advert of Adele do not advertise her music but advertise her as a artist. Although, they only advertise Adele as a artist people always think of her for her music so will automatically think of her music from this advertisements. The strong, dominant image of Adele is typically one of the conventions of a magazine advert. Both of these images of Adele are very dominant as she is the main headline on the front of the magazine. The image makes you want to open the magazine and read about her, on the front of the magazine it gives you minimal information about the story and on the first advert asks the consumer a rhetorical question. 

Both of these magazine adverts of Adele look very seductive this is shown as Adele is looking directly into the camera. Adele is also wearing very little facial make up but her eyes are heavily made up. This draws attention to Adele's face and makes her stand out.

                                    Source                                

                                               Source

Research into magazine adverts-

Lily Allen magazine adverts-

These two magazine adverts below are advertising Lily Allen's music videos. The first advertisement uses typical conventions of a magazine advert, firstly a strong dominant image is used of her this shows the audience that it is about her straight away without even reading the advertisement. Secondly, tracks from her album are listed on the advertisement which gives the consumer an insight of what is going to be on the album and also what to expect. Lily Allen's MySpace and website is also listed on the magazine advert, this is where the consumer can find information about the album and also keep up-to-date with what she is doing. Also on the magazine advert it gives you a place of purchase for the album which allows consumers to go and purchase it from there on the release date which is also stated. Lastly, the colours which are used on this magazine advert are the same colours which are used on the album which is being advertised. 

                                                                                                             Source

                                                                  Source

Research into magazine adverts-

Katy Perry magazine adverts-

This magazine adverts below is advertising Katy Perry's music videos. The advert uses typical conventions of a magazine advert, firstly a strong dominant image is used of her this shows the audience that it is about her straight away without even reading the advertisement. Katy Perry is dressed in the same clothes as she is on the front of the album, this shows continuity throughout. Secondly, the track which Katy Perry got to number one is shown clearly on the front of the advertisement this entices the consumer to purchase the CD as it has been such a success, this also gives the consumer an insight of what is going to be on the album and also what to expect. A picture of the album is on the advertisement so that the consumer knows what they are going to be purchasing but a place of purchase is not on there.

                                                                                                             Source

                                                                    

Research into Target Auidence

Question 1-

I asked this question so I could see which gender had answered my questionnaire, my questionnaire was completely random as I posted my survey on Facebook so that my friends could answer it. From the people which answered my survey, I found that 64% were female and 36% were male. Although, when making my music video I will ensure that I target both male and female gender. 

Question 2- 

I asked this question 'What age bracket are you?' to distinguish a suitable target market for my music video. I tried to ask a wide range of age ranges to make this completely fair but this wasn't very successful. From the data which I have collected whilst undertaking this survey I fond that the age range 12-21 was the most popular and this seems a relatively suitable target audience for my music video. This question has enabled me to find my target audience for my music video, I will be targeting the age range 12-21 year olds. 

 Question 3- 

I asked this question to find out how popular music videos are and how often people watch music videos. From the survey which I did I found that music videos are very popular, although I only asked a small range of people 5 people I asked said that they watch music videos everyday. From doing this question I have realised that in order for my music video to get a high number of views I will have to promote and advertise it well. 

Question 4- 

I asked this question so that I could see what kind of music video people prefer, I asked 'Do you prefer a music video shot in the same location or in a variety of locations?' From the survey which I asked I found that 73% prefer a music video shot in a variety of locations and 27% of people prefer a music video to be shot in the same location. This has enabled me to think about the setting of my music video and I will consider shooting my music video in a variety of locations. 

Question 5-

I asked this question to find the most popular genre within music videos. Although, I have already selected the music video which I would like to use I still thought that it was important to see the views of my target audience. Unsurprisingly, the most popular genre of music videos were pop and indie music. The genre of the music video which I have chosen is pop and indie. 

Question 6-

I asked this question to see the whether people prefer bands or artist and the results which I got back from the survey were relatively neutral. 55% of people asked prefer bands and 45% of people prefer solo artist. As they are relatively neutral I will stay with my first choice of track which I have chosen. 

Question 7- 

I asked this question to see where people normally watch music videos, as from this I will be able to see the most suitable form of advertising and what online methods I could use to promote my video. From the survey which I did most people watch music videos online this could be via YouTube, BBC iPlayer or by artist/bands websites. When designing my website and my magazine advert I will take this into consideration. 

 Question 8-

I asked this question to see if music videos do influence people to buy/download the CD, as this will help me   advertise via the digipak or on the music video where to find the CD to buy/download. From the survey which I did I find that the majority of people (73%) asked do think that music videos influence them to buy/download the CD.

Question 9-

I asked this question to see whether the digipak does help to sell the CD and from the survey 91% of the people asked said no, I think this may be incorrect as I believe that the display of the digipak does influence the sales of the CD. 

Question 10-

I asked this question to see which gender appealed to the people asked in my survey, from the survey very little people said either male or female appeal them to a certain artist, the survey shows that both genders appeal to the people asked. This makes it easy when making my music video as people do not mind if the artist/band is male or female.